Ngokwedatha yoluntu evela kwi-eMarketer, iLatin America iye yaba yindawo yesine enkulu yentengiso yehlabathi ngo-2019, kwaye urhwebo lwe-e-commerce kulindeleke ukuba lufikelele kwi-118 yeebhiliyoni zeedola ngo-2021.

Phantse kwizigidi ezingama-20 zeekhilomitha zomhlaba kwiLatin America, kukho abantu abamalunga nezigidi ezingama-600, ababalelwa kwi-10% yabemi behlabathi, kwaye i-GDP ibalelwa kwi-8% yetotali yehlabathi, eyi-1/2 yaseTshayina kwaye kabini leyo Indiya.Ukongeza, iLatin America inabasebenzisi be-Intanethi abazizigidi ezingama-375 kunye nabasebenzisi be-smartphone abazizigidi ezingama-250.

Ngokwedatha evela kwimibutho enxulumene neGlobalData, ukusukela ekupheleni kuka-2018, izinga lokungena kwe-smartphone eLatin America lalingama-63%.Ngo-2023, eli nani lilindeleke ukuba linyuke liye kuma-79%, libonelela ngamandla okwaneleyo kuphuhliso lwe-e-commerce kummandla.

Amaxesha ambalwa alandelayo encopho, kubandakanywa umcimbi we-Double 11 ngoNovemba, uLwesihlanu omnyama, kunye neKrisimesi kunye noNyaka oMtsha ngoDisemba.

Kuyafaneleka ukukhankanya ukuba iKrisimesi kunye noNyaka oMtsha ukukhuthazwa ngoDisemba kufuna ukuba abathengisi benze uphando kunye nolungiselelo kwangaphambili.Ngenxa yokuba abathengi baseLatin America banombono oqinileyo wentsapho, iholide iya kuba ngaphambili, kwaye inokuba ivaliwe ngomhla we-20 (kwiintsuku ezimbalwa ngaphambi kweKrisimesi).Kubathengisi beposi ngokuthe ngqo, ngenxa yexesha elide lolungiselelo, ukuba bafuna ukuvumela abathengi bafumane iimveliso ngaphambi kweKrisimesi, elona xesha lifanelekileyo lokuthengisa linokuba kwiintsuku ezimbalwa zokuqala zikaDisemba.Ngeli xesha, abathengisi banokuthatha inxaxheba kwimisebenzi yentengiso yeKrisimesi ngendlela yeendawo zokugcina iimpahla zaphesheya ukuze banciphise ixesha lokuhambisa.

Ngesi siseko, ishishini leceramic liye laphuhliswa kunye nentengiso.Phantsi kwale meko, singaseka njani ubudlelwane nabathengi baseLatin America kwaye sitsale ngcono abathengi ukuba babeke iiodolo?Le miba ilandelayo ibaluleke kakhulu.

1. Nika ingqalelo kwii-SKUs eziqhube kakuhle kwimisebenzi yesiqhelo okanye yangaphambili yokukhangisa kwivenkile yakho, ulungelelanise amaxabiso ngamnye ngexesha lemisebenzi, kwaye uzame ukuqinisekisa ukuba ukuhla kwexabiso kungaphezulu kwe-5%.

2. Kwi-SKU yecandelo "lomsila omde" wevenkile (ngokuqhelekileyo ukusebenza okuqhelekileyo, amaqela amaninzi e-SKU), kucetyiswa ukunciphisa ixabiso kwiibhetshi ngexesha lesiganeko, malunga ne-15%.

3. Lungiselela iimpahla kwangaphambili kwiiveki ezimbini ngaphambi kokuqala komcimbi, kwaye ulungiselele uluhlu olwaneleyo lokuhlangabezana neeodolo eziqhumayo.Abathengi abakulungeli kangako ukulinda kwimibhiyozo ebalulekileyo.

4. Gcina unxibelelwano kunye nomphathi weshishini ngexesha lokubhalisa kunye nokuthatha inxaxheba kweso siganeko, ukwenzela ukuba iingxaki ezinokuthi zixazululwe ngexesha.

5. Nika ingqwalaselo ngexesha lolungiselelo lwecandelo lasekhaya.Ngokunyuka kwee-odolo, kuyimfuneko ukulungiselela ixesha lokuhambisa ngokufanelekileyo.